Channel NewsAsia announces its collaboration with leading technological and electronics companies, Lenovo and TP Vision, to equip its studios with top of the range products. Under this partnership, the laptops and LED television sets would be refreshed with the latest models that would give the studios a more dynamic look and feel, and enhance the teams’ production of the news programmes.
Mr Yong Chung Jin, Assistant Vice President, Marketing, Channel NewsAsia says, “Technological advances the world over are reshaping lifestyles and the way news and information is consumed. This tie-up couldn’t have come at a more strategic time as the channel prepares to expand its programming to 24 hours. We are raising the stakes to increase not just the volume, but also the quality of content for all areas – general, business and sports news, features and documentaries.”
“As Channel NewsAsia expands its programming, Lenovo is proud to be a part of this growth. The partnership will allow us to better showcase our latest range of innovative products and bring news to a wider audience in the region. It will further strengthen our brand as a leader in the PC+ Era, and we look forward to a successful partnership,” adds Mr Koh Kong Meng, General Manager and Executive Director of Lenovo ASEAN.
Mr Maarten de Vries, Chief Executive Officer of TP Vision says: “Innovating to make television viewing an increasingly enjoyable experience is a continuing goal for us, and good content is an important part of this. Philips TVs are known for their outspoken product design and excellent picture quality. We are thrilled to be in partnership with Channel NewsAsia that is also constantly pushing the boundaries for news and programmes that its viewers wait to watch.”
The partnership deal starts in November 2012.
Channel NewsAsia had earlier announced aggressive plans to extend its “live” programming to 24 hours, starting January 2013, with a slate of changes including increased coverage and programmes, quality productions, and beefed up reporting facilities. The channel intends to maintain its lead in content out of South East Asia, adding new bureaus in Indochina and India.
Its business programmes are increased to highlight the best of Asia, and issues affecting Asian companies, and opening a new studio at the heart of Singapore’s business district at the Marina Bay Financial Centre, reflects this role seriously.
Channel NewsAsia is also looking beyond television and deliver programmes across all platforms interactively to audiences everywhere.