The Association for International Broadcasting has announced that it is starting a series of work on the issue of sustainability in the broadcasting sector.

Speaking at the Business & Climate Summit in London, AIB chief executive Simon Spanswick said that there is a need for media companies around the world to develop strategies that will increase the sustainability of their businesses. Some countries have already developed systems and plans that, for example, allow broadcasters and production companies to calculate the carbon emissions produced during programme making.

AIB Sustainability in Broadcasting June 2016The AIB has released a briefing note that provides simple steps that broadcasters can take to help them become more sustainable.

In addition, the AIB is launching a new Sustainability Working Group to provide a platform to share information, experience and expertise among the AIB’s worldwide Membership.

The AIB is also working to ensure that its broadcaster Members collaborate on ways to promote the United Nation’s Sustainable Development Goals to audiences around the world. More details of initiatives in this area will be announced in coming weeks.