AIB | The Chanel | Issue 2 2013 - page 10

THE CHANNEL
|
MEDIA MARKETS
ITN Source News
recognised for sports
ITN Source News - the news
syndication department of news
and multi-media company ITN -
has been recognised by the
European Broadcasting Union
for its sports news coverage. The
EBU, which is the premier
distributor of sports and news
content to broadcasters in
Europe, revealed that ITN
supplied the Eurovision News
Exchange with an unrivalled 563
sports news items during 2012.
Sports news content supplied
by ITN throughout 2012 included
footage relating to major UK
sporting events such as the
Olympics and Paralympics, as
well as press conferences and
pre-match training for Premier
League football matches, and
sports-related footage such as
the Duchess of Cambridge
playing hockey. Some items were
transmitted hundreds of times
by EBU members, enabling them
to include key shots in their own
news bulletins. The material
itself was shot by ITN news
teams and a video journalist
dedicated solely to ITN Source
News with a remit to shoot
footage of particular interest to
ITN’s international news partners.
Fiona Dodd, Head of News
Syndication at ITN, said she is
delighted that ITN have been
recognised for the service and
the high quality news content
that ITN syndicates across the
globe every day. In 2013-14 ITN
continues to offer a high volume
of quality clips and packages to
EBU members and other
broadcasters across the world –
for example on the 2013-2014
Premier League and the 2014
Commonwealth Games. Clips
are available through bespoke
agreements and via ITN Source's
subscription-based website
IN BRIEF
RUSSIA TO
COMBAT PIRACY
digitaltveurope.net reports
that a group of Russian
media rights holders
including producer and
channel provider Sistema
Mass-Media and production
companies Amedia,
Bazalevs and Direktsiya
Kino are joining efforts to
create a single technology
company that can monitor
the web and track down
illegal copies of content, or
to jointly contract
monitoring out to a third
party provider. Russia is
notorious for internet piracy
and the initiative follows
President Putin's signing of
a law that protects the
holders of copyright on the
internet.
MACHINIMA
ONLINE TV
According to press reports,
Google-backed Machinima
is talking to Hollywood
studios in a bid to launch a
TV-like online video
subscription service. With
more than 8m non-paying
subscribers, Machinima is a
major fixture on YouTube
where it captures the hard-
to-reach 18 to 34-year-old
male demographic.
Machinima CEO Allen
DeBevoise is reportedly
raising capital to create a
company in the spirit of HBO
and AMC – "but in an over-
the-top (OTT) world", with
plans to license full-length
44-minute shows.
ABU GA IN HANOI
ABU’s 50th General
Assembly is being hosted by
VTV in Vietnam from 23-29
October with the theme
"Serving our Audience in the
Digital Era", to explore the
‘perspective shift’ from
technology to audience. To
assist would-be delegates
with their planning, ABU has
launched a new website with
information on travel, visas,
accommodation and other
useful facts and links.
10
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ISSUE 2 2013
|
THE CHANNEL
UK-based Islam channel is
committed to providing
alternative media coverage and
highlighting unique aspects from
the world we live in. Its new
flagship programme
Women's
AM
, which offers an Islamic
female perspective on the world,
explores a wide range of issues
including fashion, beauty,
women in business, and taboo
subjects such as polygamy.
Reports by Islam Channel's
Yasmin Khatun look at women in
media such as the first hijab
wearing newsreader in Egypt,
women protesting in Yemen,
female politicians in Tunisia and
the impact of expat communities
in the west.
In its coverage of London 2012
Islam Channel interviewed Muslim
athletes from all over the world
and broadcast special reports on
the role of Muslim women at this
major sporting event.
Women’s
AM
NHKWORLD entertains Japan Expo
This year's Japan Expo in Paris,
the largest exhibition introducing
Japanese culture and enter-
tainment in Europe, attracted
some 230,000 visitors. Japan’s
public broadcaster NHK sent
four programmes featuring pop
culture to participate in the
exhibition, which drew large
crowds to the NHK booth.
Kawaii International
/) asked
Masuda Sebastian – known for
his work as an art director with
singer Kyary Pamyu Pamyu, a
fashion icon for the young
generation – to design the NHK
WORLD TV booth.
imagine-nation
nhkworld/english/tv/imagine/)
brought a state-of-the-art
karaoke machine straight from
Japan for an Anime karaoke
contest.
Tokyo Fashion Express
/
english/tv/tokyofashion/) staged
a live painting performance by
Chocomoo, during which she
filled a 6m x 2.5m wall with her
original artwork.
J-Melo
/
j-melo/nhkworld/) organised a
mini concert and photo session
by singer Kylee.
It was the largest promotional
campaign for NHK WORLD TV
since its beginning as a 24/7
English-language service in 2009
and certainly created a buzz on
visitors' s blogs and Facebook
pages.
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