MEDIA MARKETS
|
THE CHANNEL
THE CHANNEL
|
ISSUE 1 2015
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07
IN BRIEF
BBC.COM MOVES
TO AFRICA
BBC World Service has
announced new digital
investment aimed at reaching
new audiences in Africa with
the launch of the Africa
edition of the bbc.com
website. The new edition
ensures that English-speaking
internet users on the continent
will see far more African news
stories, features and video on
the bbc.com front page, while
the bbc.com/Africa section,
dedicated to African news, will
also see significant enhance-
ments.
AVID BACK ON
NASDAQ
In December 2014, Avid
Technologies received
approval to list its common
stock on the NASDAQ Stock
Market. The Company will
continue to trade under the
symbol AVID. “We are pleased
that Avid stock will once again
trade on the NASDAQ,” said
John Frederick, Avid’s EVP,
Chief Financial and
Administrative Officer. “We
believe this milestone offers
current and future Avid
shareholders an exciting
opportunity to share in the
success of our business
through improved access to
our common stock.”
ANEVIA CLOUD
MONITORING
Anevia has announced the
first service in its new Cloud
strategy. Anevia Cloud
Monitoring is a software-as-
a-service based application
allowing global maintenance
of enterprise television
deployments centred on
Anevia Flamingo XL and XS
IPTV head-ends.
With predictive alerts feature,
the Cloud Monitoring service
enables lost-channel issues
such as lapsed subscriptions
to be identified and rectified
before they cause significant
interruption to the viewing
experience. The service also
avoids TV viewing disruption
linked to loss of conditional-
access management rights.
Cross-media storytelling
with Life Links
Life Links
, an innovative cross-
media project launched by
Deutsche Welle in October 2014,
and funded by Germany's
Federal Foreign Office, is aimed
at young people around the
world, inviting them to actively
participate in storytelling rather
than passively consuming what
is being offered.
In each edition,
Life Links
focuses on three people whose
fates seem, at first glance, to be
completely independent of one
another. Online and on TV, users
and viewers can experience how
young people scattered around
the globe deal with problems
that they have in common.
Before DW's young reporters
head off to meet the protagonists,
the conversation has already
begun on social media. In fact
it's often via social media
networks such as Facebook and
Twitter that the
Life Links
reporters discover the young
people who will be starring in the
next batch of stories.
"The process is unscripted.
We are not looking for predictable
answers, but are trying to share
the stories of a generation, with
real people telling their stories in
their own way, not how we think
they should be," says Fabian von
der Mark, senior producer for
Life Links
.
There's a hashtag theme for
each episode, for example
#drugtrap for the episode
dealing with addiction. Others
include #blamemyparents or
#dealwithme for people like
Leonidah, the Kenyan girl who
suffers deep discrimination
because she was born with
albinism.
"We have interviewed North
Korean defectors, Roma in Paris
and Bolivian coca farmers, and
we weave these individual stories
together to create a single voice
that speaks clearly about
universal problems," says von
der Mark.
Islam Channel polls UK voters
Deciding how to cover the 2015
UK election is a challenging task
for the Islam Channel's current
affairs department since there is
no comprehensive data on how
the country’s Muslims vote. To
address this the Islam Channel
will be conducting its own poll
this month. Aimed at finding out
how the UK Muslim community
is voting and what issues are
most important to Britain's three
million Muslims, the poll will
help the news team devise its
coverage.
"It's our market research,"
said Sadiya Chowdhury, the
channel's news editor. "We're
producing custom-made election
coverage to suit our viewers' needs."
The Islam Channel will be
competing with big news
networks to provide the best
election coverage. "Voter
participation can be low in the
community, but many Muslims
are ready to get involved, and
elections are always an exciting
place to start. If we can offer a
fresh and diverse approach in
our coverage, we can better
educate people on why to vote,
how to vote and what choices
there are when it comes to
decision day."
Islam Channel will also be
producing a documentary ahead
of the 2015 UK General Election
about the gender deficit that
exists within the House of
Commons. The programme will
investigate the reasons behind
the lack of women and survey
how fairer political representation
can be achieved in the Commons
through interviews with female
MPs and parliamentary
candidates from the three main
political parties, academics and
organisations campaigning for
gender equality.
Women’s
FIFA deal
Eurosport has acquired the live
TV and digital rights of the FIFA
Women’s World Cup Canada 2015
as part of a package of nine FIFA
competitions held over 2015-16.
The deal signed with FIFA
also includes full rights to the
Men’s and Women’s FIFA U-17
and U-20 World Cups, as well as,
the FIFA Beach Soccer World
Cup, FIFA Futsal World Cup and
Blue Stars/FIFA Youth Cup. Every
tournament will be broadcast
across all Eurosport’s European
territories. The FIFA competitions
enhance Eurosport’s offer, which
already features prime
competitions at European level
with the annual UEFA European
U-17 and U-19 Championships
(men and women), 2016 UEFA
European Futsal Championships
and 2017 UEFA Women’s EURO.
24 teams will compete in The
FIFA Women’s World Cup
Canada in June 2015, in six
groups.
